The history of Panerai started from 1860, it was known for producing precision instruments and excellent quality at that time. In the beginning, it only made precision instruments and wrist watches for the Italian Royal Navy. Today, Panerai has been one of the most famous advanced sports watch brands in the world. With the design inspiration coming from the ocean, it positions itself as a sports and casual advanced watch brand. Italian design style and Swiss expertise make each Panerai watch have distinctive characteristics and excellent quality.
In 1860, Guido Panerai, the founder of Panerai company, had shown its talent in watch-making, at that time, Panerai exclusively supplied the Italian Navy precision instruments and compass, in the early 20th century, Guido Panerai opened a watch shop in Florence, this shop later became the official authorized dealer of Rolex and Patek Philippe.
In 1936, Panerai released their first wrist watch, which was equipped with Angelus movement, this watch was made at the request of the Italian Navy.
In 1938, Radiomir watch that was produced by Panerai officially became the permanent exclusive product of the Italian Royal Navy.
In 1997, Panerai was acquired by Richemont Group and pushed to international market, under the control of production and unique marketing strategy, Panerai storm immediately swept the whole world. Today, there are no other watch brands that can replace the unique status of Panerai, which is leading the fashion trend with its "large face", in the development, it not only continued to introduce new masterpieces and technology, but also follow its Italian design tradition.
In 2002, Panerai opened a store in Hong Kong, this was the first boutique that was opened in Asia, the second was located in Shanghai. Hong Kong boutique was set up on the first floor of Prince's Building, where many world-famous brand shops gathered. The customers of this boutique came from different countries, including watch lvoers and collectors, this store not only sold Panerai common series products, but also supplied special edition watches that were produced each year.
Today's Panerai
Every Panerai watch is crystal of long history, Italian design and Swiss watch-making craft. It will release a series of new models each year to show their love for the nature and the passion for innovation and exploration: these characteristics are exactly the symbol of modern Panerai.
Now, every component of Panerai is completely made by Neuchâtel watch factory in Switzerland. The case and movement of Panerai watches are designed, developed and produced by themselves, from assembly to each aspect of quality control, all the processes are implemented inside the factory.
Showing posts with label Guido Panerai. Show all posts
Showing posts with label Guido Panerai. Show all posts
8/26/2011
6/16/2011
Panerai - A Down-to-earth Italian Watch Manufacturer
In 1860, Giovanni Panerai (1825-1897) opened the first watch shop on the Ponte alle Grazie of Florence in Italy. Giovanni employed many skilled watch makers from Switzerland and immediately made Panerai the leading watch manufacturer in Italy. Today, Italian Florence was still the home of Officine Panerai, but the new headerquarters has been moved to the Neuchâtel building in Switzerland, which was also the R & D Center of Panerai.
Guido, the grandson of Giovanni Panerai, took the family business in 1900 and moved it to Piazza San Giovanni. It was under his leadership that Panerai became the supplier of the Italian Royal Navy.
Combining the most advanced Swiss watch-making technology and Italian design style, Panerai has produced many extraordinary masterpieces over these years. From the beginning Radiomir, which was made in 1936 and equipped with Rolex movement, the later Luminor diving watch, which was produced at the request of the Italian Navy in 1950, to the modern Ferrari collection, each of them witnessed the technical improvement of Panerai.
For example, as a diving watch brand, I think the Luminor invented by Panerai should be the best replacement of Radiomir, because the Radiomir at that time couldn't fulfill the underwater operation requirement of the Italian Navy, however, the Luminor watch featured a crown guard device with a locking lever, which could exactly lock the crown tightly and prevent water penetration.
Panerai has made great effort to display its distinctive personality and development strategy. This Swiss brand deeply knew that they must own their self-developed movement to survive in such a competitive watch-making environment, so Panerai published their first self-developed movement P.2002 in 2005, in the following years, P.9000, P.999 and P.3000 emerged as the mushrooming. Another development strategy Panerai has sticked to was the limited quality policy, today, there are many Panerai boutiques around the world, from Shanghai, Beijing, Buenos Aires, Los Angeles and Tokyo, but there are still many people couldn't get one, that's how the limited quality policy works.
So, from the above story, we knew the origin of Panerai and the reason why it is so popular that many replicas have emerged in the market in recent years. The following is typically a Cheap Panerai Replica Watch, a whole white watch except the black hour markers and the metal edge of hour and minute hands. This replica Panerai white dial version is really not something on appearance, if you want to buy a Replica Panerai Watch, the black dial model is more elegant.
Guido, the grandson of Giovanni Panerai, took the family business in 1900 and moved it to Piazza San Giovanni. It was under his leadership that Panerai became the supplier of the Italian Royal Navy.
Combining the most advanced Swiss watch-making technology and Italian design style, Panerai has produced many extraordinary masterpieces over these years. From the beginning Radiomir, which was made in 1936 and equipped with Rolex movement, the later Luminor diving watch, which was produced at the request of the Italian Navy in 1950, to the modern Ferrari collection, each of them witnessed the technical improvement of Panerai.
For example, as a diving watch brand, I think the Luminor invented by Panerai should be the best replacement of Radiomir, because the Radiomir at that time couldn't fulfill the underwater operation requirement of the Italian Navy, however, the Luminor watch featured a crown guard device with a locking lever, which could exactly lock the crown tightly and prevent water penetration.
Panerai has made great effort to display its distinctive personality and development strategy. This Swiss brand deeply knew that they must own their self-developed movement to survive in such a competitive watch-making environment, so Panerai published their first self-developed movement P.2002 in 2005, in the following years, P.9000, P.999 and P.3000 emerged as the mushrooming. Another development strategy Panerai has sticked to was the limited quality policy, today, there are many Panerai boutiques around the world, from Shanghai, Beijing, Buenos Aires, Los Angeles and Tokyo, but there are still many people couldn't get one, that's how the limited quality policy works.
So, from the above story, we knew the origin of Panerai and the reason why it is so popular that many replicas have emerged in the market in recent years. The following is typically a Cheap Panerai Replica Watch, a whole white watch except the black hour markers and the metal edge of hour and minute hands. This replica Panerai white dial version is really not something on appearance, if you want to buy a Replica Panerai Watch, the black dial model is more elegant.
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