5/29/2011

New EURO Panerai Price List April 2011

PAM 000 LUMINOR BASE LOGO - 44MM €3000
PAM 005 LUMINOR MARINA LOGO - 44MM € 3300
PAM 112 LUMINOR BASE - 44MM €3800
PAM 114 LUMINOR BASE - 44MM €3800
PAM 176 LUMINOR BASE TITANIO - 44MM €4200
PAM 219 LUMINOR BASE LEFT-HANDED - 44MM €4500
PAM 111 LUMINOR MARINA - 44MM €4100
PAM 113 LUMINOR MARINA - 44MM €4100
PAM 177 LUMINOR MARINA TITANIO - 44MM €4500
PAM 183 RADIOMIR BLACK SEAL - 45MM €4100
PAM 210 RADIOMIR - 45MM € 3800
PAM 231 RADIOMIR ORO ROSA - 45MM €10900
PAM 292 RADIOMIR BLACK SEAL CERAMICA - 45MM €5800

PAM 336 RADIOMIR ORO ROSA - 42MM €12100
PAM 337 RADIOMIR - 42MM €5100
PAM 338 RADIOMIR TITANIO - 42MM €5600

PAM 233 LUMINOR 1950 8 DAYS GMT - 44MM €9900
PAM 289 LUMINOR 1950 8 DAYS GMT ORO ROSA - 44MM €20400
PAM 268 RADIOMIR 8 DAYS - 45MM €8200
PAM 346 RADIOMIR 8 DAYS TITANIO - 45MM € 9400

PAM 104 LUMINOR MARINA AUTOMATIC - 44MM €4700
PAM 164 LUMINOR MARINA AUTOMATIC - 44MM €4700
PAM 299 LUMINOR MARINA AUTOMATIC - 44MM €5200
PAM 240 LUMINOR MARINA AUTOMATIC TITANIO - 44MM € 5100
PAM 296 LUMINOR MARINA AUTOMATIC TITANIO - 44MM €5800

PAM 024 LUMINOR SUBMERSIBLE - 44MM €4900
PAM 025 LUMINOR SUBMERSIBLE TITANIO - 44MM €5300
PAM 243 LUMINOR SUBMERSIBLE 1950 1000M - 44MM € 6300

PAM 088 LUMINOR GMT - 44MM €5300
PAM 161 LUMINOR GMT TITANIO - 44MM €6700
PAM 297 LUMINOR GMT - 44MM €5800

PAM 090 LUMINOR POWER RESERVE - 44MM €5400
PAM 171 LUMINOR POWER RESERVE TITANIO - 44MM €6800

PAM 250 LUMINOR CHRONO DAYLIGHT - 44MM €6000
PAM 251 LUMINOR CHRONO DAYLIGHT - 44MM €6000
PAM 326 LUMINOR CHRONO DAYLIGHT TITANIO - 44MM €6400
PAM 327 LUMINOR CHRONO DAYLIGHT TITANIO - 44MM €7200
PAM 310 LUMINOR CHRONOGRAPH 40MM - €5900
PAM 212 LUMINOR 1950 FLYBACK - 44MM €7900
PAM 213 LUMINOR 1950 RATTRAPANTE - 44MM €9800
PAM 361 LUMINOR 1950 FLYBACK - 44MM €6700
PAM 362 LUMINOR 1950 RATTRAPANTE - 44MM €8900

PAM 049 LUMINOR MARINA AUTOMATIC - 40MM €4600
PAM 048 LUMINOR MARINA AUTOMATIC - 40MM €4600
PAM 298 LUMINOR MARINA AUTOMATIC - 40MM €4900
PAM 050 LUMINOR MARINA AUTOMATIC - 40MM €5400
PAM 051 LUMINOR MARINA AUTOMATIC - 40MM €5400
PAM 282 LUMINOR MARINA AUTOMATIC TITANIO - 40MM €4900
PAM 283 LUMINOR MARINA AUTOMATIC TITANIO - 40MM €6100
PAM 333 LUMINOR MARINA AUTOMATIC TITANIO - 40MM €5500

PAM 241 LUMINOR POWER RESERVE - 40MM €5000

PAM 244 LUMINOR GMT - 40MM €5200

PAM 287 RADIOMIR BLACK SEAL AUTOMATIC - 45MM €4600
PAM 288 RADIOMIR CHRONOGRAPH - 45MM €5800
PAM 355 RADIOMIR GMT/ALARM - 42MM €7300
PAM 312 LUMINOR MARINA 1950 3 DAYS AUTOMATIC - 44MM €5400
PAM 359 LUMINOR MARINA 1950 3 DAYS AUTOMATIC - 44MM €5400
PAM 328 LUMINOR MARINA 1950 3 DAYS AUTOMATIC - 44MM €5900
PAM 351 LUMINOR MARINA 1950 3 DAYS AUTOMATIC TITANIO - 44MM €5800
PAM 352 LUMINOR MARINA 1950 3 DAYS AUTOMATIC TITANIO - 44MM €6500
PAM 305 LUMINOR SUBMERSIBLE 1950 3 DAYS AUTOMATIC TITANIO - 47MM € 6600
PAM 320 LUMINOR 1950 3 DAYS GMT AUTOMATIC - 44MM € 6400
PAM 329 LUMINOR 1950 3 DAYS GMT AUTOMATIC - 44MM €6900
PAM 321 LUMINOR 1950 3 DAYS GMT POWER RESERVE AUTOMATIC - 44MM €6500
PAM 347 LUMINOR 1950 3 DAYS GMT POWER RESERVE AUTOMATIC - 44MM €7000
PAM 270 LUMINOR 1950 10 DAYS GMT - 44MM €11600
PAM 335 LUMINOR 1950 10 DAYS GMT CERAMICA - 44MM €13500
PAM 323 RADIOMIR 10 DAYS GMT - 47MM €10200

PAM 275 LUMINOR 1950 CHRONO MONOPULSANTE 8 DAYS GMT - 44MM €12900
PAM 311 LUMINOR 1950 CHRONO MONOPULSANTE 8 DAYS GMT TITANIO - 44MM €14500
PAM 317 LUMINOR 1950 CHRONO MONOPULSANTE 8 DAYS GMT CERAMICA - 44MM €17300
PAM 306 LUMINOR 1950 TOURBILLON GMT TITANIO - 47MM €87000
PAM 315 RADIOMIR TOURBILLON GMT TITANIO - 48MM €87000
PAM 316 RADIOMIR TOURBILLON GMT PLATINO - 48MM €99000
PAM 330 RADIOMIR TOURBILLON GMT ORO ROSA - 48MM €96000
PAM 319 LUMINOR 1950 RATTRAPANTE 8 DAYS ORO ROSA - 47MM €29900
PAM 344 LUMINOR 1950 CHRONO MONOPULSANTE 8 DAYS ORO ROSA - 44MM €24000
PAM 277 LUMINOR 1950 CHRONO MONOPULSANTE 8 DAYS ORO ROSA - 44MM €23500
PAM 348 LO SCIENZIATO €115000
PAM 350 LO SCIENZIATO €115000

PAM 339 RADIOMIR COMPOSITE MARINA MILITARE 8 GIORNI - 47MM € 9900
PAM 343 RADIOMIR REGATTA ONE/EIGHT SECOND TITANIO - 47MM €11900
PAM 029 LUMINOR GMT - 44MM €5100
PAM 300 MARE NOSTRUM - 52MM €25900
PAM 307 LUMINOR 1950 PANGAEA DEPTH GAUGE €11900
PAM 341 L'EGIZIANO €19900

5/27/2011

Panerai 2003 New Models

Since its foundation, Panerai has been dedicated to creating the products with superior excellence. Radiomir Panerai, which was the first Panerai watch, came in 1938 and imediately shown extraordinary performance, it passed military's most stringent waterproof standards. Since then, Panerai has been in conformance with the spirit of pursuit of excellence, established the qualities of reliability, high-tech and waterproof which their products were advertised.

Today, waterproofing was the basic performance which a watch should have, but not the case in the early twentieth century. The concept that the body and movement of the watch should be waterproof has not risen until the 1930s. However, Panerai has the honour to take the lead for designing military professional diving watches that could be used extreme conditions. The spirit of pursuing quality and technical research and development has never changed for Panerai. In fact, the 300-meter waterproofing of Panerai watches and other reliability-related standards even became the reference frame of other brands in watch-making.
And now into the 21th century, to maintain its consistent quality, Panerai Contemporary Collection were all equipped with high-quality manual or automatic winding movement, which has passed C.O.S.C. test to ensure the reliability, stability and accuracy.


In 2003, at the 13th SIHH, Panerai unveiled their newly produced watches, including the Luminor Marina Tantalium 44mm, Radiomir Chrono 44mm, Luminor Chrono 44mm and Luminor GMT 40mm, they once again proven the spirit of being uniform and loyal to tradition, and created a brand image - to establish high-quality sports watches.

Panerai Chronograph Watches: Grasp the Moment

Wrist watch was born in the twentieth century, chronograph watch also opened a new chapter in watch history at that time. In some complex functions given to the movement, chronograph could best meet the daily demand of time management in modern times. Panerai has positioned it as a professional mechanical watch manufacturer since the 1930s, this status was particularly conspicuous through the introduction of some special edition watches. These watches were equipped with Haute Horlogerie movement, and stainless steel, gold or platinum case.

Famous Panerai chronograph watches included Mare Nostrum Chronograph (made in 1993, limited to 200), Radiomir Split-Seconds (made in 1999, limited to 20), Luminor Chrono Flyback (made in 2000, limited to 300) and Radiomir Zerograph (made in 2000 and limited to 99). Apart from the special edition watches, the other chronograph watches also included Panerai Contemporary Collection Luminor Chrono Steel/Titanium models, 40mm in diameter, it has been modified to Panerai Luminor Chrono 44mm in 2003, and the special edition watches with greater performance adopted Radiomir case, and equipped with Haute Horlogerie movement, reflecting Panerai's professional status in sports field and the consistent reliability and accuracy of its products.





Radiomir Chrono 44mm: Equipped the Precious Movement Made in the 1970s, Limited to 230 Pieces
Radiomir Panerai unique anti-shock case return to penerai favorite 44mm.

Classic elegance of the case, with the historic significance of the movement produced in 1970s, 13 ¼ lignes Valjoux calibre 234 chronograph.

This precious movement between 1970 and 1974, total production of about 16,000, so far has been discontinued. Limited edition 230 Chrono Radiomir 44 mm watches, with polished case, push the button at two o'clock position start chrono, four o'clock position button back to zero.

Winding crown and start/stop button are fixed with screws. The specifications of this movement described as follows: diameter 13 ¼ ligne; 21,600vph; 18 jewels; manual winding, power reserve 50 hours; recorded by Gabriel shock absorbers; vertical wheel device; half day hour jump performance (Change the date takes about one hour; moving parts, bridge, board by chamfering processing; bridge decorated with Geneva wave (Côtes de Genève), ring embossed board; blue steel screws; with two counters; date display window at the 4:30 position; stainless steel folding buckle with crocodile strap.

Luminor Marina Chrono 44 mm: The Combination of History and Expertise

Panerai first introduced chrongraph Luminor Marina 44mm watch. Luminor case combination with chronograph device is fairly complex process, its design must take into account the button (position fixed) device and meet the requirements of using crown guard to protect winding crown.


The long-awaited international market Luminor Marina 44mm watch draw a perfect ending for the Luminor contemporary collection. Luminor contemporary collection series has two size(diameter 40mm and 44 mm) and time display, diving, power reserve, Greenwich Mean Time (GMT) and the chronograph and other five major performance.

Panerai Luminor Marina 44 mm Chronograph has advanced chrono watch essential performance. Hours, minutes, small seconds, date display at four to five o'clock position. And has traditional chrono, minutes(30-minute), seconds performance.

This watch install three counters, through the design of the two buttons into the Luminor case execution time performance. Start/stop button on the two o'clock position, zero button in the four o'clock position. crown at ten o'clock position to adjust the date; date display window between four or five o'clock position. crown responsible for winding and time setting (fixed second stop).

Panerai Calibre OP XII movement created life for Panerai Luminor Marina 44 mm Chronograph. This automatic movement mounted on ball bearings on top, with self-winding performance, automatically by the heavy metal dial drive operation, 28,800 times per hour, power reserve 46 hours, the automatic dial and crown guard determine the movement characteristics.

Panerai Luminor Marina 44 mm Chronograph with spiral matte steel case and 2.55 mm thick sapphire crystal, water resistant 100 meters. Can be measured tachymetric of polished stainless steel bezel, instrument calibration on-the-horizon. Compressed rod on the direction of winding crown, contrary with the existing design of other watches, to facilitate the operation of chrono button. There are several species of crocodile leather strap colors to choose from. This watch is attached to the official Swiss COSC issued certificate by, provide for the quality and reliability a powerful guarantee.

Luminor GMT 40 mm: The Best Knowledge and Time Management


The twenty-first century is dominated by the time management and mobility of the world, quite frequently travel across the continents. Display second time zone watch, has become a daily essential items. Panerai Luminor GMT is created base on GMT (Greenwich Mean Time), you can learn the second time zone, and the local time anywhere in the world.

Committed to creating a practical chronograph products Panerai introduced GMT watch, diameter 40 mm, stainless steel strap and leather strap with buckle adjustment. Dial edge has second 24-hour time zone scale, the time zone indicate by central hand.

Panerai Luminor GMT 40mm with an exclusive 13 ¼ ligne Panerai OP VIII mechanical movement, self-winding, 28,800vph, winding power reserve 42 hours, pass the test by official Swiss chronometer. Display a second time zone Panerai Luminor GMT 40 mm, hours, minutes, small seconds display at nine o'clock position, date position at three o'clock position. Adopted brushed stainless steel case to provide protection the crown guard which made of polished stainless steel. 2.55 mm sapphire crystal, waterproof to 300 meters. Panerai Luminor GMT 40 mm with adjustment buckle attached with crocodile leather strap. Also available sophisticated production process polished and matte finished alternate stainless steel strap.


Luminor watches are those timepieces that exactly reflect the strong and reliable characteristics of Panerai, these watches are also very popular in replica watch industry, here I list three Panerai Luminor replicas that are hot sale in Hellopanerai.com. You can view more details by clicking the pictures.

Steel Panerai PAM 236 7750 Black Dial, Only $338.

Panerai PAM 308 Steel Luminor Chrono Regatta, Only $320.

Panerai Luminor Chrono Regatta, Venus 75 Manual Winidng, Full PVD, Only $330.

5/24/2011

PAM 384 Panerai Radiomir 8 Days Ceramic 45mm

The Combination of P.2002/3 In-house Movement and High-tech Ceramic


In the newly introduced Radiomir 8 Days Ceramic 45 mm watch, Panerai skillfully combines the high-tech ceramic material and P.2002/3 manual winding movement, which is entirely developed by Panerai Neuchâtel watch factory.

Ceramic material has an unique appearance and excellent hardness, it is resistant to scratch, corrosion and high temperature. In recent years, ceramic has become one of the preferred materials in advanced watch-making industry.

The ceramic case of this Panerai Radiomir 8 Days watch is made of ZrO2, this material is the raw material powder produced by compression molding process, so the appearance is very uniform and smooth.


Panerai P.2002/3 manual winding movement not only has 8-day power reserve, but also has three hairspring boxes, the dial is even set with a linear power reserve indicator. In addition to the date function at 3 o'clock, there is a special device, which enables the wearer individually adjust the hour hand directly without adjusting the minute hand.

Radiomir 8 Days Ceramic 45mm is whole black in appearance, whether the cushion-shaped ceramic case, the iconic Sandwich Dial, or the buffalo leather strap that was coupled with DLC coated titanium buckle, they are all in black.

The case back design is cotton with the whole appearance, through the sapphire crystal glass window, fine details of the movement are all presented before your eyes. All the iconic elements on the dial, including large Arabic numbers, stick hours markers, hands, small seconds counter at 9 o'clock position, date window and linear power reserve indicator, they are all covered with a layer of special light brown Super-LumiNova® luminous material.

Radiomir 8 Days Ceramic 45mm PAM 384 belongs to Historic Collection, limited edition of 500 pieces.


Specifications of Radiomir 8 Days Ceramic 45mm

Movement: Panerai P.2002/3 manual winding mechanical movement, entirly designed by Panerai. 13¾ lignes, 6.6mm thick, 21 jewels, Glucydur® balance wheel, 28,800vph, KIF Parechoc® anti-shock device, 8 days power reserve, 3 hairspring boxes, 225 parts.

Function: Hours, minutes, small seconds and date, 8-day linear power reserve.

Case: 45mm, black ceramic material, removable wire lugs(Panerai patent), screw-in crown engraved with OP Logo.

Bezel: Black ceramic material.

Case Back: Transparent sapphire crystal glass.

Dial: Black, luminous Arabic numbers and hour markers. Date window is at 3 o'clock position. Linear power reserve is at 6 o'clock position. Small seconds subdial at 9 o'clock position.

Crystal glass: Sapphire crystal glass, made of alumina, 2mm in thickness. Anti-reflective coating.
Water Resistance: 10 bar(100 meters).

Strap: PANERAI personalised leather strap, coupled with large titanium buckle, DLC coating.

Reference: PAM 384

Global Limited: 500 pieces

5/23/2011

Panerai Luminor 1950 Chrono Monopulsante Left-handed Titanium Watch


In the history of Panerai, left-handed watch first appeared in the early 1940s. The first generation of left-handed watches were design for Italian Navy commandos, the crown and crown guard were positioned on the left side of the case. Until now, these watches have become extremely rare, and collectors competed against each other to collect them.

Commandos carried a set of equipments such as compass and depth gauge, which probably proven the existence of these watches. Because the commandos had to wear the equipments on their left wrist, thus the watch had to be designed to wear on the right hand.

The uniqueness of the new Luminor 1950 Chrono Monopulsante Left-handed 8 Days Titanium 44mm lies in its history. This special edition Panerai watch is equipped with P.2004/9 movement, this Monopulsante chronograph movement is entirely designed and manufactured by Panerai factory located in Neuchâtel.


P.2004/9 manual winding movement has three barrels and provides 8-day power reserve. In addition, it has seconds zero-reset device, so you can adjust the time more precisely. In the mechanical structure, this movement is also equipped with column-wheel and vertical clutch, which are two necessary devices for outstanding chronograph movement.

The 44mm Luminor 1950 case is made of brushed titanium, coupled with polished bezel and sapphire crystal glass case back, thus you can appreciate the details of the delicate movement, through the indicator on the plate, you can clearly read the power reserve.

Cylindrical button is at 2 o'clock position, the opposite side of the crown, this button controls the chronograph function: start, stop, reset. The crown guard and the buckle of the brown leather strap is brushed titanium made.


Brown Sandwich Dial matchs classic Panerai large Arabic numerals and hour markers, there are also small seconds subdial and minutes register on the dial. In history, sandwiched structure came up in order to make the dial still have good readability in poor light condition.

Sandwich Dial consists of two overlapped discs, the middle luminous coating makes the upper Arabic numbers and hour markers can be identify clearly. The dial is printed with "Luminor Panerai" and "8 DAYS" words, which mean 8-day power reserve of the watch.

Luminor 1950 Chrono Monopulsante Left-handed 8 Days Titanium 44mm PAM 345 is waterproof to 10atm(100 meters), this special edition is produced limitedly to 150 pieces.

Specifications of Panerai Luminor 1950 Chrono Monopulsante Left-handed Titanium 44mm

Movement: Panerai P.2004/9 manual winding mechanical movement, entirly designed by Panerai.13¾ lignes, 6.6mm thick, 31 jewels, Glucydur® balance wheel, 28,800vph, KIF Parechoc® anti-shock device, 8-day power reserve, three barrels, column-wheel, 329 parts.

Function: Hours, minutes, small seconds, power reserve display on case back, Monopulsante chronograph button with two small subdials.

Case: 44mm, titanium metal, chrono button at 2 o'clock position.

Bezel: Polished titanium.

Case Back: Transparent sapphire crystal glass.

Panerai-patented Crown Guard: Titanium metal.

Dial: Brown, luminous Arabic numerals and hour markers, minute register at 9 o'clock position, small second register at 3 o'clock position, Central chronograph hand.

Crystal glass: Sapphire crystal glass, made of alumina, 2mm thick, anti-reflective coating.

Water-Resistant: 10 bar(100 meters)

Strap: Engraved with PANERAI logo, with large brushed titanium buckle. Attached with a spare strap and a steel screwdriver.

Model: PAM 345

Global Limited: 150

5/20/2011

Panerai Luminor 1950 3 Days 47mm Review


In this year's SIHH, we can clear know the trend of this year from the models was launched by various factory, one is simple and prctical. Though in the past few years, Swiss plants were chasing for the complex watches, in fact every brand value was built up on comsumer trust. Many fancy and easily broken super complex watch, will not improve the brand image, it is often short-lived, I think most of users can easily find out some failed cases. In the Geneva SIHH venue, I saw Panerai introduced P.3000 manual winding movement, meanwhile used on several special models, I think, Panerai has filled the final piece of the puzzle. In 2010 Panerai luanched P.999 manual winding movement I think so, as its size is slightly thinner and mini(diameter 27.4, thickness 3.4mm), thus cannot put the P.999 into the 44mm case diameter watch. In this way, are Panerai continue to push ETA 6497-2 as its subsidiary seconds main movement? But this problem soon solved by the relwased of P.3000 manual winding movement.


This year Panerai five new models all adopted the P.3000 movement, which show the factory's reliance on P.3000. This time we introduce PAM00372, this is the most easily start model among the five models. This Luminor 1950 3 Days 47mm watch, though belong to LUminor series, fans familiar with Panerai can find out the case shape is quite different with the general Luminor. In fact, Panerai factory in order to improve the waterproof performance of Radiomir case, Luminor case come into being. Luminor case added fastening rod crown guard, both protection of the crown and substantial increase the waterproof performance. What's more, it adopted large and straight lugs instead of welded Radiomir case's line lugs. In the following days Luminor watches gradually evolving into a modern masculine, thick case model. Thus the appearance of PAM 372, is the fist generation model of former luminor models, so you probably identify this model, combined with Radiomir iconic round cushion-shaped case lines, and Luminor crown guard and lugs design. Although this design of Panerai is still the frist time in recent years, it is also directly follows the design of prototypes watches.


PAM 372 not only is loyal to present the past case style, but also in other small details, still follow the original design. Plexiglas® glass face(thickness 3mm), it is the most frequently used material by various watch factories before the age of 1970. Because at that time sapphire cystal material hasn't been developed, but the general glass materials were so easy to break, thus Plexiglas® became the mainstream material. This kind of glass material has good flexibility, so will not so easily borken by impact, but the drawback is easy to scratch the surface if use for a long time. However, it can return to the original bright by polished. In addition, Panerai PAM 373, 376 and 379 also adopted this material. About the dial, still continue to use the traditional sandwich design, there are light brown luminous material between the upper and bottom layers, in dark place, can easily perfor this function. In addition, the word "Luminor Panerai" adopted the early font engraved on the dial instead of printed.


One big feature of this watch is used P.3000 manual winding movement. We can through the screw-down sapphire crystal case back appreciate the movement, the size is alarming, according to the original data, the diameter is 16¾ lignes, thickness 4.5mm almost the same. But the P.3000 movement has double hairspring boxes, power reserve to 72 hours, longer than the ETA 6497-2's 56 power reserve. You can know the excellent design by operating the crown, because first I think this movement has the same function of ETA 6497-2, but when pull out the crown to adjust time find out that, it has two function: one is quickly adjust short hour hand, the other is adjust time. One brand officer revealed, this movement will added with GMT function, become a full range of manual winding movement in the future.


Look at this movement carefully, we can find that the plate still similar to the previous style: like the ¾ plate design and use two plates one large and one small, covered most of the movement parts, then fixed by thick screws at the bottom plate, became a very strong structure. Further more, the movement surface adopted mattle-finish, the edge of every piece of plate has been chamfering processed. And Panerai special equipped rare large screws fine tunning balance wheel(13.2mm) for this movement,through its strong and power operation, provide accurate chrono results. The vibration frequency of balance wheel is 3Hz, Eequivalent to 21,600vph. there are four fine-tune screws around the balance wheel, via the turning screws to change the inertia of balance wheel, providing a more precise fine tuning speed effect, this is the future trends  design of top-end movement. From the new launched P.3000 movement, we can see Panerai put its efforts on this movement, and a very complete functional planning.

5/19/2011

Panerai Radiomir Tourbillon GMT P.2005


If the tourbillon invented by Abraham Louis Breguet in the end of the 18th century was an innovative product born for pocket watches, then the P.2005 movement that was launched by Panerai was the first revolutionary product born for wrist watches. The tourbillon structure of P.2005 movement got patent in Switzerland in 2005 and got American patent in 2006. The reason why it was approved wasn't the existed difference between it and the tourbillon of other brands, but was its original design intention - compltely for wrist watches, there were few people knew this thing: the object of designing P.2005 was to solve the position difference when the watch was being worn on wrist, its innovative mind was consistent with Abraham Louis Breguet's idea in developing tourbillon, they all wanted to make the watch work more precisely, only the watches in Mr. Breguet era were placed in pocket, and the watch in Panerai era were worn on wrist.

P.2005 tourbillon doesn't operate like traditional tourbillon, whose escapement, escapement wheel and balance wheel rotate together, but P.2005 doesn't work in this way, the relative position of its balance wheel, escapement and escapement wheel won't be changed, what will be changed over time is the relative position between the whole group of escapement and timing structure as well as the movement, so we call P.2005 vertical tourbillon structure, later some manufacturers launched similar products, but most were dual-axis tourbillon, maybe they had an increased technical appreciation value, but relatively had lower safety.


Panerai chose a practical design, if you have observed the most regular status of the watch, you will understand the original design intention of P.2005, the most common position of watch was naturally pendulous or placed falt on the deck, gravity is at right angles with the axis of the balance wheel in most cases, to balance out the gravity's impact on the movement, making the balance wheel is a good entry point. Certainly, appreciating its design concept is one thing, but you must know the tourbillon won't improve the accuracy of the watch to a large extent, just like a 8kt diamond, you can't take it to feed yourself, but we all know the value of the diamond.

Panerai Radiomir Tourbillon GMT PAM 316 is equipped with this movement, all elements of this watch maintain the high standards of Panerai, the watch is built with 950 platinum in case and folding buckle, reflecting specific Panerai style, the dial is amazingly simple, you can't see the tourbillon through the glass face, but there is an active blue dot indicator to indicate the tourbillon's position. Besides, it also has gmt and long-time power reserve functions.

Panerai Radiomir Tourbillon GMT


Movement: P.2005, 31 jewels, 28,800VPH, 239 components, 6-day power reserve, vertical tourbillon device.

Functions: Hours, minutes, small seconds, gmt, tourbillon indicator, power reserve indicator on case back.

Case: 950 platinum made, 48mm in diameter.

Crystal: Sapphire

Case Back: Transparent sapphire crystal glass.

Strap: Alligator leather strap, coupled with platinum folding buckle.

Limited: 75

Reference: PAM 316

Price: NT$4,195,000

5/18/2011

Upcoming Panerai Time and Space Exhibition in Shanghai

To show the excellent tradition and history of its extraordinary fine watch-making technology, and in recognition of Galileo's achievements in science and technology, the Italian advanced watchmaker Panerai came back to its birthplace Florence and held an exhibition named "Time and Space: A Tribute to Galileo Galilei". The exhibition would be held in modern art center Ex3, date was between September 27 and October 2. In this exhibition, Panerai carefully selected the most representative watches and instruments from its HISTORIC and CONTEMPORARY series, three of them were produced to commemorate the 400th anniversary of Galileo's first astronomical discovery and the astronomy-related exhibits became the focus of this exhibition.

Exhibition was divided into three sections. The first section focused on history, the exhibits were selected from Panerai museum, mainly introduced on how Panerai developed from a workshop in Florence to a preferred supplier of the Italian Royal Navy, and provided sophisticated professional equipments for them. The second area was displaying the achievements which Panerai reached in the international market after being acquired by Richemont Group in 1997.

Panerai held a "Time and Space: A Tribute to Galileo Galilei" exhibition in Florence, the exhibition area was located in modern art center Ex3 in Florence.

The newest type P.3000 manual winding movement developed by Panerai also first appeared in this exhibition. The third area was exclusively set to pay tribute to Galileo Galilei, to commemorate this creative genius who came from Italy and loved science very much. Panerai made three outstanding products with complicated functions in 2010: L'Astronomo (Luminor 1950 Equation of Time Tourbillon Titanium - 50mm), Lo Scienziato (Radiomir Tourbillon GMT Ceramic - 48mm) and Panerai Jupiterium.


This exhibition would be moved to Shanghai, China and held there in May 2011 for two weeks. At the appointed time, watch fans from China would have the chance to appreciate these special products (L'Astronomo, Lo Scienziato and Panerai Jupiterium) up close and experience the highest-level integration of Italian design and Swiss watch-making technology.

P.3000 manual winding movement, hours, minutes, small seconds, 3-day power reserve 160 components, 21 jewels, 16½ lignes, 5.3mm thick, two barrels, 3 Hz frequency, Incabloc® shock absorber.

P.3000 was the movement that was entirely designed, developed and produced by Panerai factory, which was located in Neuchâtel, Switzerland. This manual winding movement shown the ultimate watch-making technology of Panerai, it was extremely outstanding in function, stability, accuracy and long-time power reserve. P.3000 movement was 5.3mm thick, had a diameter of 16½ lignes, was imitated from the size of Panerai's traditional movement. People who were familiar with watches wouldn't difficult to find that P.3000 had the similar structure with the 3/4-plate movement: a big bridge covered most surface of the movement and there was a small bridge beside, the bridges were fixed on the base with thick screws, formed a particularly strong structure. This 21-jeweled movement had two barrels, which was more convenient to use a longer barrel spring, so the intensity could be shared more evenly and making a longer operating hours, the movement therefore had a 3-day power reserve capacity. The balance wheel of the movement was large (13.2mm), it belonged to variable inertia, there were four screws outside the circle to be used as micro-adjusting device to correct the timing frequency. The balance wheel was supported by a bridge with two fixed ends, this design was more stable than the cantilevered single bridge, its vibration frequency was 21,600 times per hour. There was an Incabloc® shock absorber near the balance wheel, free-sprung hairspring.

Panerai Jupiterium

Another two features of P.3000 movement were the polished bridges with rounded edges and the device for quickly adjusting the time: including the star wheel system with twelve adjusting points and a small spring clutch, which allowed the wearer to adjust the hour hand without affecting the activity of minute hand and the normal operation of the watch.

5/17/2011

Panerai CEO Angelo Bonati: The Stage of P.9000

It was said that Panerai global CEO Angelo Bonati has always been very strict and serious, but this time I met him in Geneva and got a new feeling about this Italian gentleman that owned romantic factor.


From 5 to 1 - More Cautious Consumption

It was the first time that SIHH was held in winter, January, though so many people felt uncomfortable, Mr. Bonati shrugged and disagreed, because in the exhibition hall, you wouldn't feel the change of seasons and time, and such arrangement was more convenient to SIHH journalists guests, "come to Geneva at this time, we are very energetic, very willing to listen, but also have more time to enjoy the new watches. If, as in previous years, we first went to Basel, and then are heading toward SIHH, will be very tired, want to sleep, do not want to answer questions."

In addition to the time difference, the current global economic situation that SIHH faced was different from the past. As the exhibition and the brand's production were closely related to the economic situation, so the demand market of watches Panerai faced was also changed. Bonati told me that before people have always ordered five pieces of watches in order to get their favorite watches, but in fact they only needed one. This year, they only ordered one, or two, "the current economic situation, people become more cautious on consumption".

From an individual country in the consuming market today, the United States was the most important market for Panerai, next was its home country Italy, Hong Kong and Japan. From the regional perspective, Europe was clearly the most important for Panerai, followed by the Americas and India. Although some fluctuations in the economy, but the Panerai's global strategy would go on and no big changes accompanied by the economic situation, they got a lot of faith in the current market situation.

The Stage of P.9000

The origin of Panerai watch had a close link with the Italian Navy, in 1860, merchants, craftman and inventor Giovanni Panerai opened its first workshop in Florence. Soon, Panerai began to serve as the watch supplier of Italian Navy. Because navigation had a great demand for watches, so in a very long time, Panerai didn't sell watches to the public, until 1993, Panerai first introduced three limited edition watches to the public.

The real reason that made the public begin to fall in love with Panerai was not the watch itself, but because of a movie. In the 20th century, Panerai watch appeared in a Hollywood movie, which was acted by Sylvester Stallone,  "In that movie, the watch is placed on his desk", Bonati said proudly, "This movid makes a lot of people, especially the movie fans start to like Panerai".

Panerai was going to meet its 150-year-old birthday, the target for Panerai in 2009 was to launch a new movement that was completely designed and produced by themselves, Bonati said: "Movement technology is very important for Panerai", while the SIHH that was held at the beginning of the year was a world stage for Panerai to show movement masterpiece. As a result, the year 2009 would also become an important turning point in Panerai history. In Panerai Manifattura series, in addition to previous models, three new P.9000 series movements were added - P .9000, P.9001 and P.9002, within a short span of seven years, Panerai published eight self-made movements with excellent operability and usability.

With the development of self-made P.9000 series, and the halo that has ever worked with the Italian Royal Navy to provide them with military watches, the Italian manufacturer Panerai has successfully ranked among the few advanced watch-making factories that were able to design and produce movements by themselves.

Future Ambition

It was the first time for me to come to Geneva in January, where it was warmer than expected, even several degrees higher than Beijing, but it was said that before we arrived, here was snow all over the sky. Mr. Bonati said with a smile: "In the past, people may come to SIHH while wearing T-shirts, now you can come here to watch the snow in Switzerland."

The headquarters of Panerai was located in Milan, but Mr. Bonati often commuted between Italy and Switzerland, he joked: "I often ride a bicycle on the road between Italy and Switzerland. " Like many Europeans, he liked skiing in the winter, but "will not always go skiing, "falling on skis will affect the work, work is very important, haha" he laughed. In winter, what made Mr. Bonati feel warmest was his family, the appreciation from friends and work achievements.

In the temporary office of Bonati, we saw many yachts pictures on the wall, Panerai has sponsored Classic Yachts Challenge in the Mediterranean for many years, and was the designated timers of many yachts events, Bonati was naturally a yacht fan, in front of those yachts that were abot to set sail, his clenched fist was a manifestation of his ambition.

Luminor 1950 Marina 44mm(small second subdial at 9, date window at 3, white hands, black leather strap)


Movement: Panerai P.9000 automatic mechanical movement, entirely made by Panerai

Functions: Hours, minutes, small seconds, date

Case: 44mm in case diameter, AISI 316L brushed stainless steel

Bezel: Polished stainless steel

Case Back: Transparent sapphire crystal glass

Crown Bridge: Brushed stainless steel(Panerai patent)

Dial: Black, luminous Arabic numbers and hour markers. Date window was positioned at 3 o'clock, small second subdial at 9

Crystal: Sapphire crystal glass, 2.6mm thick. Anti-reflective coating

Waterproof: 30 bar(300 meters)

Strap: Black alligator leather strap engraved with Panerai logo, large-size brushed steel buckle. Accompanied by spare leather strap, strap replacement tool and steel screwdriver

Reference Number: PAM 312

Luminor 1950 Marina 44mm Automatic Full Steel(small second subdial at 9, date window at 3, white hands, steel bracelet)


Movement: Panerai P.9000 automatic mechanical movement, entirely made by Panerai

Functions: Hours, minutes, small seconds, date

Case: 44mm in case diameter, AISI 316L brushed stainless steel

Bezel: Polished stainless steel

Case Back: Transparent sapphire crystal glass

Crown Bridge: Brushed stainless steel(Panerai patent)

Dial: Black, luminous Arabic numbers and hour markers. Date window was positioned at 3 o'clock, small second subdial at 9

Crystal: Sapphire crystal glass, 2.6mm thick. Anti-reflective coating

Waterproof: 30 bar(300 meters)

Bracelet: Steel bracelet engraved with Panerai logo, brushed surface and polished side links. Accompanied by strap replacement tool and steel screwdriver

Reference Number: PAM 328

Luminor 1950 47mm Submersible(black rubber strap)


Movement: Panerai P.9000 automatic mechanical movement, entirely made by Panerai

Functions: Hours, minutes, small seconds, date, diving time calculation

Case: 47mm in diameter, brushed titanium

Bezel: Brushed titanium, polished edge. Unidirectional rotating bezel, engraved with markers to measure diving time and 15-minute scales

Case Back: Transparent sapphire crystal glass

Crown Bridge: Brushed titanium(Panerai patent)

Dial: Black, luminous Arabic numbers and hour markers. Date window at 3 o'clock, small second subdial at 9

Crystal: Sapphire, 4mm thick. Anti-reflective coating

Waterproofing Depth: 30 bar(300 meters)

Strap: PANERAI personalised rubber strap, coupled with large-size titanium buckle. Accompanied by a spare strap, strap replacement tool and steel screwdriver

Reference Number: PAM 305

Luminor 1950 44mm GMT(brown leather strap)


Movement: Panerai P.9001 self-made automatic movement, entirely made by Panerai

Functions: Hours, minutes, small seconds, date, gmt, power reserve indicator on case back, seconds zero reset device

Case: 44mm in diameter, AISI 316L brushed steel

Bezel: Polished steel

Case Back: Transparent sapphire crystal glass

Crown Bridge: Brushed steel(Panerai patent)

Dial: Black, luminous Arabic numbers and hour markers. Date window at 3 and small second subdial at 9
Crystal: Sapphire, 2.6mm thick. Anti-reflective coating

Waterproofing Depth: 30 bar(300 meters)

Strap: PANERAI personalised brown leather strap, coupled with large brushed steel buckle. Accompanied by a spare strap, strap replacement tool and screwdriver

Reference Number: PAM 320

Luminor 1950 44mm GMT Steel Bracelet(Subsidiary Seconds)


Movement: Panerai P.9001 self-made automatic movement, entirely made by Panerai

Functions: Hours, minutes, small seconds, date, gmt, power reserve indicator on case back, seconds zero reset device

Case: 44mm in diameter, AISI 316L brushed steel

Bezel: Polished steel

Case Back: Transparent sapphire crystal glass

Crown Bridge: Brushed steel(Panerai patent)

Dial: Black, luminous Arabic numbers and hour markers. Date window was at 3 o'clock and small second subdial at 9 o'clock

Crystal: Sapphire, 2.6mm thick. Anti-reflective coating

Waterproofing Depth: 30 bar(300 meters)

Bracelet: PANERAI personalised metal braclet, brushed surface and polished side links. Attached with strap replacement tool and a screwdriver

Reference Number: PAM 329

Luminor 1950 44mm GMT(black strap, power reserve indicator at 6)


Movement: Panerai P.9002 self-made automatic movement, entirely manufactured by Panerai

Functions: Hours, minutes, small seconds, date, gmt, power reserve indicator, seconds zero reset device
Case: 44mm in diameter, AISI 316L brushed steel

Bezel: Polished steel

Case Back: Transparent sapphire crystal

Crown Bridge: Brushed steel(Panerai patent)

Dial: Black, luminous Arabic numbers and hour markers. Date window was at 3 o'clock, small second subdial at 9 o'clock, power reserve indicator at 5 o'clock

Crystal: Sapphire crystal glass, 2.6mm thick. Anti-reflective coating

Waterproofing Depth: 30 bar(300 meters)

Strap: PANERAI personalised black alligator leather strap, coupled with large brushed steel buckle. Attached with a spare strap, strap replacement tool and a steel screwdriver

Reference Number: PAM 321

5/16/2011

PAM 349 Panerai Radiomir Titanio 47mm

The Radiomir Titanio 47mm, which was introduced by Panerai recently, flaunted the reappearance of the classic and legendary Radiomir with great historic value. The first Radiomir watch was developed in 1936, and was in official production in 1938. It was the first professional diving watch in Panerai history, specially designed for the Italian naval commandos, and played an important role in varous major military missions. Radiomir has also set a precedent in the watch-making industry, and the watches launched at that time, have became the new star in international antique watch auction, which made Panerai popular all over the world.
This brand-new Radiomir special edition watch was only produced in a limited number of 12, to satisfy the collectors, watch enthusiasts and those who were fond of history. The dial was balck, so the luminous hour markers and hands were more prominent in contrast of color. 47mm cushion-shaped case design, coupled with slim bezel and metal lugs. Different from the prototype version, the lugs of Radiomir today were not linked to the case by welding, but through Panerai patented strap replacement system to disassemble. Screw-in winding crown was cone-shaped, making the waterproof capacity of the watch up to 10 bar(100m).


Radiomir Titanio 47mm, PAM 349, brushed tiatnium case, 47mm in diameter, hours, minutes, small seconds, OP XXVII manual winding mechanical movement, sapphire crystal glass face, rose gold hands, waterproof to 100m, alligator leather strap, special edition was limited to 12 pieces.

The case of this Radiomir watch was made of titanium, lightweight, anti-allergic and antirust and all aspects were far better than the stainless steel material. The watch was equipped with OP XXVII movement which Minerva specially designed for Panerai, its specifications were 16 ¾ linges, 18 jewels, the movement had motherboard and Maillechort plates, 18,800vph. Hand-made curly barrel could ensure the accuracy when unclasping, thus the operation of the movement would be in right order and accurate. Finally, there was a sophisticated Swan Neck Regulator device in the movement, which could be used to adjust the length of the barrel. The reference number of this new Radiomir watch was PAM 349, which was fitted with alligator leather strap and titanium buckle, exclusively sold in Panerai boutiques.

5/13/2011

Panerai Won the Premio Italia per la Vela 2010

Eilean won the award which was sponsored by Tuttovela, A.I.V.E. responsible for the award, the ceremony was held in the 27th Naval Academy and City of Livorno Trophy, TAN.

April 26, 2010, Panerai CEO Angelo Bonati received the Premio Italia per la Vela 2010 in Italian Livorno Naval Academy. Panerai Eilean won this award. Eilean was a Bormuda yatch made in 1936 by well-known Scottish shipyard Fife(located in Fairlie), in 2007 Eilean was acquired by Panerai, and thoroughly rehabilitation in 3 years.


From left to right is Panerai president Angelo Bonati, awarder Italian admiral Massimo Vianello and Guido Del Carlo who was responsible for the repair of Eilean Francesco del Carlo shipyard.

Premio Italia per la Vela 2010 was initiated and organized by Tuttovela, and awarded by A.I.V.E. The sponsors were Italian Naval Academy and the Organizing Committee of the 27th Naval Academy and City of Livorno Trophy, TAN. Famous yachts that won this award before included Amorita, Bonafide and Lulworth, they were all the yachts that were familiar to those people who loved classic yachts events.


Eilean was dilapidated when acquire by Panerai. Francesco Del Carlo shipyard retained the appearance and characteristics of Eilean in the rehabilitation process, also preserved most of original ship materials.

In 2006, Panerai president found and acquired the Eilean in Antigua, Caribbean. At that time Eilean was dilapidated, then Viareggio Francesco Del Carlo shipyard took 3 years to rehabilitate it. The shipbuilding craftsmen retained the appearance and characteristics of Eilean in the rehabilitation process, also preserved most of original ship materials. Finally, the project made the broken Eilean return its old brilliance.

In the end of 2009, Panerai held a launching ceremony for Eiean in Italian Navy's Sezione Velica, in La Spezia. Italian Navy had close relationship with Panerai. In 1936, the year Eilean was built, Florentine top watchmaker designed the first prototype of the deep sea watch for the diving task of the first group of Italian Royal Navy commandos. To commemorate the common features of history, classic yachts and advanced watch-making, since 2005, Panerai has actively promoted marine culture through the high-profile classic yatchs tournaments - Panerai Classic Yacht Challenges.


Panerai was founded in Florence in 1960, it originally was watch foctory, store and watch college, in the early nineties, Panerai began to supply precision timers, especially designed products in needs of scuba diving Corps. The research projects at that time included Luminor and Radiomir watches that have long been regarded as military secrets, until in 1997 the brand was acquired by Richemont, Panerai watches were launched in the international market.

Today, Panerai was the only Italian manufacturer. They set up a plant in Neuchâtel, Switzerland, R & D watches and movement, collection of Italian history design and Swiss professional watchmaking technology. Panerai watch at authorized dealers around the world designated for sale, and in Florence, Boduofeinuo, Geneva, Madrid, Los Angeles, New York, Buenos Aires, Beirut, Doha, Dubai, Riyadh, Macau, Shanghai, Beijing and Tokyo set exclusive stores.

5/12/2011

Panerai Luminor Sealand Jules Verne

Limited to 100 pieces, to commemorate 100 years of the death of Jules Verne, took Nautilus to start out.
In the well-known literary work Around the World in Eighty Days, Jules Verne mentioned watches almost 30 times. In fact, it was the first time that the watch appeared as the role of literary hero. If calculated accurately, this novel used the word "hours" for 243 times, "minutes" for 51 times and "seconds" for 12 times. In 1884, after Around the World in Eighty Days being published for a decade, people re-organized the plot of the book according to time zone and the regional time difference in the stories, making Around the World in Eighty Days become a literary work that was mostly related to watches in Extraordinary Journeys series of Jules Verne. It was curious that, in a Jules Verne's book in 1871 - Twenty Thousand Leagues under the Sea, there was no citation about watches. It was generally believed that even though there was very strong premonition, it never occurred to Jules Verne that the world first nuclear-powered submarine Nautilus would complete the first Arctic voyage in human history after the book was published less than a century. In particular, the ship Nautilus was adopted from the name of a submarine(belonged to Captain Nemo) in the book.

One might ask: During those days, if Jules Verne had a Panerai watch that was used by Italian Royal Navy in the mid-30s, would not even open his imagination?


Jules Verne, the creator of virtual world and wrote many adventure literature, died 100 years ago, and the year 2005 was called "Year of Jules Verne". To commemorate its Extraordinary Journeys, Panerai launched Luminor Sealand Jules Verne Limited Edition watch, which was limited to 100 pieces. The Luminor Sealand Jules Verne Limited Edition was a watch that was specially made to commemorate this great writer and his novels that were full of imagination. In his writings, Jules Verne has vividly described the sci-fi world (at least according to his knowledge at that time). The crafty plot arrangements in Extraordinary Journeys liked those mechanical watches of many watch legends, affecting many generations of dreams and emotions. As the ancestor of diving watch, Panerai had the obligation to make a extraordinary watch to commemorate Jules Verne.


The hand-carved steel cover of Luminor Sealand Jules Verne was especially unique. The image on the cover imitated from an ikon of Twenty Thousand Leagues under the Sea, this ikon was drawn by Alphonse de Neuville and sketched the appearance of Captain Nemo using the sextant on Nautilus. It was worth mentioning that all ikons of Captain Nemo in this novel was actually the publisher Jules Hetzel, the friend of Jules Verne. The engraving on the cover of Luminor Sealand Jules Verne clearly demonstrated the renal spirit of original painting. The strong case, crown guard and cover of Panerai watch were exquisite and perfectly made, echoing with the highly innovative and aesthetic Nautilus submarine in the book. The image on the cover that was selected by Luminor Sealand Jules Verne also shown the importance of the navigation timer. Not only navigation timer must be absolutely accurate, but also had to overcome all the difficult environment of navigation. The famous Marine Chronometers allowed sailors to take the date out of the sextant to calculate their exact location in the ocean.


Coincidentally, Albert Einstein also published the Special Theory of Relativity a hundred years ago, later came out the General Theory of Relativity. Einstein made people get a revolutionized understanding of space, time and physical movement, and because of this, the evolving of some treacherous journeys was possible. Under the possibility in some time, in the universe somewhere, Captain Nemo was standing on Nautilus that was tied to the Eiffel Tower while wearing a Panerai watch. What better navigation watch that could help him realize his dream?

Luminor Sealand Jules Verne was 100 limited worldwide, only sold by the Panerai boutiques. Five boutiques of Panerai around the world distributed as follows:

Shanghai, China: Plaza 66
Hong Kong: Prince Building
Florence, Italy: Palazzo Arcivescovile
Italy Portofino
Los Angeles, the United States: Beverly Hills

5/11/2011

Famous Panerai Boutiques Abroad

Panerai boutiques provide the exchange place for Panerai watch fans and collectors, in the stores, there are not only general series of products, but also many rare special editions.


Geneva Boutique in Switzerland

Panerai would open its first boutique in Geneva, Switzerland. The business place was selected at the most famous luxury shopping street in Geneva - number 19 in the rue du rhône street, there were a lot of other boutiques around, each of them belonged to different world famous luxury brands.

The new boutique was divided into two floors with a total area of 125 square meters, which not only offered enough space for the traditional sales area, but also set with exclusive area dedicated to satisfy those collectors and customers who wish to receive special services. Stop beside the large central window and two side windows, you could overlook the streetscape of rue du rhône.

This boutique was designed according to the typical style of Panerai, its appearance, color and material combined perfectly, creating a simple and elegant environment. The boutique adopted Italian design style, inspired from the sea - teak and different materials such as steel, porthole-shaped windows and furnitures with wave patterns and so on, as if exposure to the vast time ocean.

Like other boutiques of Panerai, customers could find all the models of Panerai series here in Geneva store.

Panerai Geneva Boutique

rue du rhône, 19
1204 Geneva
Telephone: 004122 818 66 44
Fax: 004122 818 66 49
Email: geneva@panerai.com


Paris Boutique in France

In October 2010, Panerai opened a boutique in the famous landmark in Paris - rue de la paix, which was located between place vendome and opera garnier and has always been a focal point of the boutiques of top jewelleries and wrist watches. The new Panerai store, which was exactly located in this place, could offer stylish and elegant evrironment for customers and Panerai enthusiasts from all corners of the world, so that they could understand and buy Panerai watches carefully. In addition to showing all models of each series, some special edition watches were also available.

The area of the brand-new Panerai Paris boutique was about 41 square meters, you could feel the simple and elegant Italian design style when just entering the store. In design form and materials, the store used teak and stainless steel, to highlight the theme of the marine world, detailing the deep origin between Italian Navy and Panerai.

The store also hung a large wall clock, showing an unique feature of Panerai watch in a large proportion: Sandwich Dial structure. The so-called Sandwich Dial referred to a design - the middle layer, which was coated with Super LumiNova luminescence, was sandwiched by two identical layers (Super LumiNova was also used on hands and markers), this design was to ensure that the markers on the dial were clearly visible.

Panerai Paris Boutique
3/5rue de la paix
75002 paris
Telephone: +33(0)1 55 04 19 36
Fax: +33(0)1 55 04 19 37
Email: paris@panerai.com


New York Boutique in The United States

The new Panerai New York boutique was opened in the world-famous Madison Avenue, number 545, here gathered many famous international brands, especially clothing and jewelry brands. The street which the boutique located in were full of Italian brands, so this place was called "Italian Mile".

The boutique adopted Italian design style, which was based on the theme of the sea, used teak, steel, wire mesh panels and other materials, coupled with sketch and images of Panerai watches. The porthole-shaped window brought the decorations on yacht to mind, the rolling booth looked like the sea wave and detailed decoration also refered to diving suits and equipments.

The new Panerai New York boutique would display some limited edition watches, especially the watches that were equipped with in-house movements, including the highly sought after Radiomir Tourbillon GMT, Luminor 1950 Tourbillon and Luminor 1950 Chrono Monopulsante.

Panerai New York Boutique
545 Madison Avenue
New York, ny 10022
Telephone: 001 212 223 1562
Fax: 001 212 421 3716
Email: newyork@panerai.com

5/10/2011

Panerai and Mike Horn PANGAEA
















Panerai was the sponsor of the new task of Mike Horn. The famous South Africa explorer left the Principality of Monaco in May 2008, set foot on a four-year adventure. His tracks would cover all continents, including Antarctica, the objective was to spread awareness about the current state of the earth, awake public awareness of environmental problems on earth.

This adventure was called PANGAEA (Pan Global Adventure for Environmental Action). Mike Horn would be adhering to the motto "adventure, learning, action". Except as observers, Mike Horn would also actively participate in actions to build our home planet a better place.

The headerquarters of the four-year PANGAEA expedition was a Pangaea ship that was equipped with several innovative technologies. This Pangaea environmental ship was designed and built in South Africa, the ship could accommodate 30 people on board, with communications and conference facilities.

On the way of adventure, Mike Horn would carry out cooperations with educational institutions in different regions and local experts. Young people that joined the expedition would experience the value and fun of sharing and appreciating the real adventure together with Mike. Number of experts would teach these young people the knowledge of the environment to make them aware of important environmental issues in today's world. Under the guidance of environmental experts, these young people would participate in purification project and other environmental projects to bring blessedness to human beings, the environment and most importantly, the future of our planet.

Mike Horn became world famous because of mounting the North Pole on foot, this time, his new mission as always received the full support of Panerai. This Florentine watch brand became world-renowned for developing innovative high-tech sports watches, Panerai invited Mike Horn to wear the watch that was specially designed for him, the watch could withstand the most severe test. The watch that demonstrated the traditional heritage of Panerai would accept various studies to measure its durability and function under extreme conditions.

Panerai always stuck to its core values, respect for tradition, the pursuit of excellence, reliability and innovation, and the protection of the environment. Panerai also supported the traditional and classical yacht event Panerai Classic Yacht Challenge (PCYC), which reflected the firm belief of Panerai on the issue of environmental protection.

In the past four years, Panerai has promoted a range of public service campaigns that closely related to their brand and products.

Young Explorers Program

Adventure - Learning - Action
Adventure: Young people could complete this adventure with Mike Horn

Learning: With the help of local people and professionals in terrain

Action: Participate in purification and environmental projects

PANGAEA (Pan Global Adventure for Environmental Action)

An important goal of PANGAEA (Pan Global Adventure for Environmental Action) was to let young people to participate in. No doubt, Mike Horn was the most experienced global explorer on the earth. His goal was to spread his knowledge gained through the adventure - the knowledge would indicate that the natural world was in a precarious situation and which areas people should pay attention to to find solutions to improve the state of the earth. Adventure, learning, action would make the next generation be able to provide sustainable solutions for nature and human being.

The objectives of Young Explorer Program (in the final stage of development) include:

1. To provide opportunities for young people to let them have the opportunity to experience the beauty of nature.

2. To arouse public awareness to respect the earth and its resources.

3. To participate in the global purification project.

4. To create environmental projects with qualified professionals.

5. To convey important environmental information to colleagues and the people around them.

6. To create a forum where young people can provide the solutions that will be listened to.

From 2009, those young people who were 15-20 years old from all continents would be invited to join the four-year adventure of Mike Horn. Through the explaining of professionals of educational institutions and the expertise that were provided by local guides, young people would learn about the plants, animals, culture and tradition of the places they visited. When exploring nature, there would be someone to help them understand the impact of important environmental issues in today's world. These young people shared their experience with other young people and disseminated them, playing the role of ambassadors of knowledge. Encouraged these young people to spread their new ideas, feelings and knowledge and to persuade other young people around the world to accept these things.

Projects of Young Explorer Program:

1. The critical melting temperature of the Antarctic. (October 2008)

2. To explore the Ice Fjord of New Zealand South Island. (May 2009)

3. To explore the biological diversity and island of Indonesia's sea. (October 2009)

4. The exchange of Indian culture and experience. (January 2010)

5. The hiking of the Himalayas in Nepal and cultural studies. (June 2010)

6. Go to the source of over-irrigation of the Yellow River, China's Gobi Desert. (August 2010)

7. Arctic biodiversity, Siberia and Katanga River. (December 2010)

8. The critical temperature of the collapse of the Arctic ice cap. (May 2011)

9. To explore the culture of Inuit and their dependence on nature, Nunavut in Canada. (August 2011)

10. In the United States, the hiking of the Nature Reserve which the turbulent Colorado River crossed. (November 2011)

11. To explore the Brazilian Amazon rainforest, which is humid and rich of water. (April 2012)

12. To assist the East African tribe under development. (0July 2012)

As a member of the Laureus World Sports Academy, Mike Horn was very looking forward to seeing some of the children selected from the Lawrence Community Foundation, supported by the Sports humanitarian projects. Lawrence Foundation was currently supporting more than 60 humanitarian projects that involved in young people. Now, PANGAEA (Pan Global Adventure for Environmental Action) was discussing about a basic program with the Lawrence Foundation, this program would help identify and select applicants by using some existing projects, these applicants would become the candidates in the final selection stage of a training camp in Switzerland.