Panerai New Flagship Boutique in Mizner Park Boca Raton

The he leading Italian luxury watchmaker Officine Panerai opened its new boutique in Mizner Park, an upscale lifestyle center located in downtown Boca Raton, FL to expand its North American retail.

The boutique covers more than 1,100 square meters. It is the largest Panerai boutiques in the U.S.. The design and decoration of this new boutique are modeled after the brand's global retail concept. Inspired by the sea which is also the Italian heritage of Panerai company, the interior design elements of the new shop are really warm and charming. Step into the boutique, you will be attracted by the teak and steel the materials usually used on a boat. Visitors will be reminded of diving suits and divers' equipment by shape of ocean waves and furnishing details. As we all known, the most outstanding features of Panerai watches are the "sandwich" structure of the dial, with two overlapping layers encompassing the layer of Super LumiNova? material used to create the hands and numbers on divers' watches to guarantee depth and excellent visibility in dark waters. And these features are perfectly shown on an enormous wall clock which provides a large-scale version.

Panerai company has its special reason when choosing the Mizner Park as the location of its latest boutique. Mizner Park has the similar look and feel of the Mediterranean-styled retail environment. This reminiscent of the original Panerai store we can still find today on the Piazza San Giovanni in Florence, Italy.  The newest boutique will offer a selection of limited edition watches, especially these watches equipped with Panerai's in-house high-end movement.

Except for the Mizner Park boutique, Panerai also opened new boutiques in Paris and Moscow in 2010, on the Rue de la Paix and Nikolskaya Street, respectively. They are all first-ever Officine Panerai boutiques. Customers and Panerai watch fans now have a sleek, elegant setting to get to know and purchase all the models of the from Panerai classic watch collections.

Here is the short introduction of Panerai company. It was founded in 1860 by Giovanni Panerai in Florence. In the early half of the 20th century, Panerai was always the instruments supplier of the Italian Royal Navy. These instruments includes the depth gauges and divers' watches. Over the next 80 years, Panerai launched its two major watch collections, the Luminor and Radiomir. And it continued to produce groundbreaking timepieces for the Italian military. From 1997, Officine Panerai became one part of The Richemont Group. And Panerai turned its main market to the public. Panerai is regarded as the leader in technical innovation while staying true to a distinct aesthetic signature inspired by the early divers' watches. Now, it has 20 boutiques in major cities around the world.