Panerai 1997-2007 Ten Years of Ideas Exhibition in Asia

The CEO of Panerai Mr. Angelo Bonati

A Milestone For The Brand

Novenber 29th 2007, OFFICINE PANERAI held a "1997- 2007: Ten years of ideas" exhibition in VII Central Terminal at Hong Kong, set a milestone for the brand. 2007 was the 10th anniversary of OFFICINE PANERAI in Richemont Group. This decade, Panerai constantly development, innovation and growth, becoming well-know classic watch brand. In order to commemorate the special moment, Officine Panerai held this spectacular exhibition. Through display its ten years series, detailed description of the history of the company, and the first public demonstration four brand new movements made by Swiss Neuchatel.

The First Exhibition In Asia

The exhibition held in Novenber 29, that night, the loyal customers and supporters of Panerai were invited to the private VIP dinner, frist to appreciate the precious and unique watch series, including world exclusive collection. The guests presented in the dinner were the frist lucky dogs who can enjoy the four Panerai independent developed movements. In the evening reception of November 30, more than 300 guests, watch enthusiasts and supporters enjoyed the exhibition first held in Asia.

Witnessed Panerai's Goals and Ideals in the Development Journey

The first stop of this global exhibition was Panerai's birthplace - Florence, Italy, and part of the exhibits will be moved to Hong Kong, thus the local watch fans can enjoy the brand's past ten years outstanding achievements through the unique site layout. The exhibiton not only can witness panerai's goals and ideals in the development journey, but also can through the exhibition focus - marking the brand tech, perfect craftmanship and innovation four independent developed movement, see the brand's future trend.

Various Panerai Watches on The Exhibition Scene

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