7/10/2011

Panerai Luminor Marina "Fu" PAM 366 Limited Edition Paying Tribute to China

Panerai has transferred its main market to public from military. And in the past 5 years, Panerai has gotten great success in Chinese Market. More and more Chinese started to know and aprreciate even purchase Panerai watches. For Panerai company, Chinese market is a big potential market. In order to feedback and show respect to this big market, Panerai has specially deisgned and unveiled Luminor Marina "Fu" Limited Edition PAM 366, paying tribute to Chinese culture.

On the dial of this Luminor Marina "Fu" Limited Edition, the Arabic "6" is replaced by the Chinese character 福 (Fu, means good fortune or happiness). In Chinese, the "Fu" originally had at least five meanings including longevity, prosperity, health, virtue and a well-ended life. And it has long been a tradition since the time of Southern Sung Dynasty, actually. During Chinese traditional Spring Festival, People always post the red paper with "Fu" written on it on their door or wall to express their pursuit of good life or big fortune. The inverted "福" means the good life or lucky will come.

With such significant symbolic meaning, it is the reason why Panerai chooses this character to be included on the dial. For one thing, Panerai perfectly blends Chinese tradition elements with its iconic design. For another thing, Panerai express its good wishes to every future owner of this watch.

Panerai Luminor Marina "Fu" PAM 366 Limited Edition represents in polished stainless steel. It is 44MM in diameter. Panerai watchmaking masters equipped a COSC certified in-house OP II calibre manual winding movement. It only has 1,500 limited pieces. It will be available in mid August at the Panerai boutiques in Shanghai and Beijing. And it is only sold in Chinese Panerai boutiques.



Specifications of Panerai Luminor Marina "Fu" Limited Edition PAM 366

Movement: Panerai OP II based on ETA 6497-2, hand-wound, 17 jewels, 21,600 vph, COSC-certified

Complications: Small second display at 9 o'clock

Power reserve: 41 hours

Case material: Stainless steel

Bezel material: Stainless steel

Case shape: Cushion

Case size: 44 mm

Dial: Black

Numerals: Arabic

Hands: Steel

Strap: Black leather with beige stitching

Crystal: Sapphire

Limited Edition: 1,500

Price range: $4,400

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