It was the first time that SIHH was held in winter, January, though so many people felt uncomfortable, Mr. Bonati shrugged and disagreed, because in the exhibition hall, you wouldn't feel the change of seasons and time, and such arrangement was more convenient to SIHH journalists guests, "come to Geneva at this time, we are very energetic, very willing to listen, but also have more time to enjoy the new watches. If, as in previous years, we first went to Basel, and then are heading toward SIHH, will be very tired, want to sleep, do not want to answer questions."
In addition to the time difference, the current global economic situation that SIHH faced was different from the past. As the exhibition and the brand's production were closely related to the economic situation, so the demand market of watches Panerai faced was also changed. Bonati told me that before people have always ordered five pieces of watches in order to get their favorite watches, but in fact they only needed one. This year, they only ordered one, or two, "the current economic situation, people become more cautious on consumption".
From an individual country in the consuming market today, the United States was the most important market for Panerai, next was its home country Italy, Hong Kong and Japan. From the regional perspective, Europe was clearly the most important for Panerai, followed by the Americas and India. Although some fluctuations in the economy, but the Panerai's global strategy would go on and no big changes accompanied by the economic situation, they got a lot of faith in the current market situation.
The Stage of P.9000
The origin of Panerai watch had a close link with the Italian Navy, in 1860, merchants, craftman and inventor Giovanni Panerai opened its first workshop in Florence. Soon, Panerai began to serve as the watch supplier of Italian Navy. Because navigation had a great demand for watches, so in a very long time, Panerai didn't sell watches to the public, until 1993, Panerai first introduced three limited edition watches to the public.
The real reason that made the public begin to fall in love with Panerai was not the watch itself, but because of a movie. In the 20th century, Panerai watch appeared in a Hollywood movie, which was acted by Sylvester Stallone, "In that movie, the watch is placed on his desk", Bonati said proudly, "This movid makes a lot of people, especially the movie fans start to like Panerai".
Panerai was going to meet its 150-year-old birthday, the target for Panerai in 2009 was to launch a new movement that was completely designed and produced by themselves, Bonati said: "Movement technology is very important for Panerai", while the SIHH that was held at the beginning of the year was a world stage for Panerai to show movement masterpiece. As a result, the year 2009 would also become an important turning point in Panerai history. In Panerai Manifattura series, in addition to previous models, three new P.9000 series movements were added - P .9000, P.9001 and P.9002, within a short span of seven years, Panerai published eight self-made movements with excellent operability and usability.
With the development of self-made P.9000 series, and the halo that has ever worked with the Italian Royal Navy to provide them with military watches, the Italian manufacturer Panerai has successfully ranked among the few advanced watch-making factories that were able to design and produce movements by themselves.
Future Ambition
It was the first time for me to come to Geneva in January, where it was warmer than expected, even several degrees higher than Beijing, but it was said that before we arrived, here was snow all over the sky. Mr. Bonati said with a smile: "In the past, people may come to SIHH while wearing T-shirts, now you can come here to watch the snow in Switzerland."
The headquarters of Panerai was located in Milan, but Mr. Bonati often commuted between Italy and Switzerland, he joked: "I often ride a bicycle on the road between Italy and Switzerland. " Like many Europeans, he liked skiing in the winter, but "will not always go skiing, "falling on skis will affect the work, work is very important, haha" he laughed. In winter, what made Mr. Bonati feel warmest was his family, the appreciation from friends and work achievements.
In the temporary office of Bonati, we saw many yachts pictures on the wall, Panerai has sponsored Classic Yachts Challenge in the Mediterranean for many years, and was the designated timers of many yachts events, Bonati was naturally a yacht fan, in front of those yachts that were abot to set sail, his clenched fist was a manifestation of his ambition.
Luminor 1950 Marina 44mm(small second subdial at 9, date window at 3, white hands, black leather strap)
Movement: Panerai P.9000 automatic mechanical movement, entirely made by Panerai
Functions: Hours, minutes, small seconds, date
Case: 44mm in case diameter, AISI 316L brushed stainless steel
Bezel: Polished stainless steel
Case Back: Transparent sapphire crystal glass
Crown Bridge: Brushed stainless steel(Panerai patent)
Dial: Black, luminous Arabic numbers and hour markers. Date window was positioned at 3 o'clock, small second subdial at 9
Crystal: Sapphire crystal glass, 2.6mm thick. Anti-reflective coating
Waterproof: 30 bar(300 meters)
Strap: Black alligator leather strap engraved with Panerai logo, large-size brushed steel buckle. Accompanied by spare leather strap, strap replacement tool and steel screwdriver
Reference Number: PAM 312
Luminor 1950 Marina 44mm Automatic Full Steel(small second subdial at 9, date window at 3, white hands, steel bracelet)
Movement: Panerai P.9000 automatic mechanical movement, entirely made by Panerai
Functions: Hours, minutes, small seconds, date
Case: 44mm in case diameter, AISI 316L brushed stainless steel
Bezel: Polished stainless steel
Case Back: Transparent sapphire crystal glass
Crown Bridge: Brushed stainless steel(Panerai patent)
Dial: Black, luminous Arabic numbers and hour markers. Date window was positioned at 3 o'clock, small second subdial at 9
Crystal: Sapphire crystal glass, 2.6mm thick. Anti-reflective coating
Waterproof: 30 bar(300 meters)
Bracelet: Steel bracelet engraved with Panerai logo, brushed surface and polished side links. Accompanied by strap replacement tool and steel screwdriver
Reference Number: PAM 328
Luminor 1950 47mm Submersible(black rubber strap)
Movement: Panerai P.9000 automatic mechanical movement, entirely made by Panerai
Functions: Hours, minutes, small seconds, date, diving time calculation
Case: 47mm in diameter, brushed titanium
Bezel: Brushed titanium, polished edge. Unidirectional rotating bezel, engraved with markers to measure diving time and 15-minute scales
Case Back: Transparent sapphire crystal glass
Crown Bridge: Brushed titanium(Panerai patent)
Dial: Black, luminous Arabic numbers and hour markers. Date window at 3 o'clock, small second subdial at 9
Crystal: Sapphire, 4mm thick. Anti-reflective coating
Waterproofing Depth: 30 bar(300 meters)
Strap: PANERAI personalised rubber strap, coupled with large-size titanium buckle. Accompanied by a spare strap, strap replacement tool and steel screwdriver
Reference Number: PAM 305
Luminor 1950 44mm GMT(brown leather strap)
Movement: Panerai P.9001 self-made automatic movement, entirely made by Panerai
Functions: Hours, minutes, small seconds, date, gmt, power reserve indicator on case back, seconds zero reset device
Case: 44mm in diameter, AISI 316L brushed steel
Bezel: Polished steel
Case Back: Transparent sapphire crystal glass
Crown Bridge: Brushed steel(Panerai patent)
Dial: Black, luminous Arabic numbers and hour markers. Date window at 3 and small second subdial at 9
Crystal: Sapphire, 2.6mm thick. Anti-reflective coating
Waterproofing Depth: 30 bar(300 meters)
Strap: PANERAI personalised brown leather strap, coupled with large brushed steel buckle. Accompanied by a spare strap, strap replacement tool and screwdriver
Reference Number: PAM 320
Luminor 1950 44mm GMT Steel Bracelet(Subsidiary Seconds)
Movement: Panerai P.9001 self-made automatic movement, entirely made by Panerai
Functions: Hours, minutes, small seconds, date, gmt, power reserve indicator on case back, seconds zero reset device
Case: 44mm in diameter, AISI 316L brushed steel
Bezel: Polished steel
Case Back: Transparent sapphire crystal glass
Crown Bridge: Brushed steel(Panerai patent)
Dial: Black, luminous Arabic numbers and hour markers. Date window was at 3 o'clock and small second subdial at 9 o'clock
Crystal: Sapphire, 2.6mm thick. Anti-reflective coating
Waterproofing Depth: 30 bar(300 meters)
Bracelet: PANERAI personalised metal braclet, brushed surface and polished side links. Attached with strap replacement tool and a screwdriver
Reference Number: PAM 329
Luminor 1950 44mm GMT(black strap, power reserve indicator at 6)
Movement: Panerai P.9002 self-made automatic movement, entirely manufactured by Panerai
Functions: Hours, minutes, small seconds, date, gmt, power reserve indicator, seconds zero reset device
Case: 44mm in diameter, AISI 316L brushed steel
Bezel: Polished steel
Case Back: Transparent sapphire crystal
Crown Bridge: Brushed steel(Panerai patent)
Dial: Black, luminous Arabic numbers and hour markers. Date window was at 3 o'clock, small second subdial at 9 o'clock, power reserve indicator at 5 o'clock
Crystal: Sapphire crystal glass, 2.6mm thick. Anti-reflective coating
Waterproofing Depth: 30 bar(300 meters)
Strap: PANERAI personalised black alligator leather strap, coupled with large brushed steel buckle. Attached with a spare strap, strap replacement tool and a steel screwdriver
Reference Number: PAM 321
No comments:
Post a Comment